Vivo is now the “No. 1 smartphone model” in India, Samsung at third spot: Report

The Indian smartphone market skilled an ideal hike in cargo in the course of the January to March quarter of 2024. India skilled 8 % YoY progress and 18 % progress by way of the general worth of the smartphones shipped, based mostly on a latest report. Whereas the Indian smartphone market is rising with every day passing, the Chinese language smartphone model Vivo has dominated the market with the best market share. By way of market share, Vivo surpassed Samsung and Xiaomi with large progress in Q1.

Vivo has change into hottest in India

In keeping with a brand new Counterpoint report, for the primary time Vivo recorded a 19.5 % quantity share in India which is bigger than Samsung. The market share of the Chinese language firm grew in the course of the quarter attributable to “5G management and CMF (Coloration, Materials, End) positioning, together with robust imaging capabilities,” mentioned Analysis Analyst Shubham Singh.

B07WHRL6Q4-1

Within the report, Samsung obtained the third place beneath Xiaomi with a share quantity of 17.5 %. Nevertheless, within the premium market phase, Samsung dominated the market. India, Samsung maintained a promoting value of $425 which is the best common value the corporate has ever achieved for its smartphones offered in India.

Premium smartphones market share in India

Then again, Apple additionally skilled a document quantity share in India within the premium market as a result of newest iPhone 15 sequence. This showcases that the rising demand for premium smartphones is drastically growing within the nation, reflecting premiumisation. Moreover, a CyberMedia Analysis (CMR) report highlights that Apple obtained a 6 % market share within the smartphone market throughout Q1 2024. This was mirrored within the growing demand for the iPhone 15 sequence which contributed to 60 % of its whole shipments

Now, a brand new quarter has began with a number of smartphone launches within the midrange and premium phase. Moreover, the second half of the 12 months holds a lot hope for smartphones like Samsung and Apple throughout which they are going to be revealing their new era of flagship telephones. Lastly, the Counterpoint report additionally predicted that the Indian smartphone market is predicted to develop in single digits in 2024.

Yet another factor! We at the moment are on WhatsApp Channels! Comply with us there so that you by no means miss any updates from the world of expertise. ‎To observe the HT Tech channel on WhatsApp, click on here to hitch now!